(Quantum User Description)

The OBF component that helps maximize the effectiveness of the moment of contact

In today’s complex market, knowing your customers in depth is crucial, and therefore QUID, OnBoarding Funnel’s new component for user profiling, offers an unprecedented competitive advantage.


360° view of each customer with Single Customer View

QUID aggregates data from online and offline sources for each customer, thus allowing extreme personalization of the contact experience at corporate touchpoints and consequently maximizing value for the company. In addition to basic information such as personal data, the final aggregation can include a variety of data, such as those relating to past purchases, browsing history, engagement and use of company sites and resources, behaviour, and habits, allowing in-depth and extremely effective profiling..

More upselling, less churn

Thanks to its characteristics and the incredible quantity and quality of customer data that it can aggregate, QUID is an ally of sales in the company. Knowing the habits and needs of customers and prospects is crucial to improve the chances of success in upselling and to reduce churn, making sure new users are and will remain satisfied with the first contact and onboarding experience over the long term.

Personalized customer and prospect profiling

In addition to data collection, QUID also allows a profiling customization based on a choice of behaviours, preferences, or events, triggering other operations for digital sales within OnBoarding Funnel.


  • User profiling through online and offline aggregation of demographic, participation, access, and transactional data.
  • Powerful data synchronisation with customizable nodes.
  • Real-time acquisition of events.
  • Complex and accurate data visualization.
  • Public API and internal API for effective integration into the company application map.

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